There's an 80% chance your business won't survive the coming shaker.
No I'm not some arm flinging alarmist... but yes I am serious. I'm serious about the survival of internet business, both yours and mine. There's one helluva crack developing in this whole online business system and it's getting wider and deeper every day.
What's worse... that ever widening threat is being severely agitated. We have a desperate shortage of REAL marketers and administrators needed to bring online business into the new social media era. Compound that with some "false prophets" running around offering band aid solutions and ineffectual tactics... and you have a crisis in the making.
Tell me something... would you put your mortgage in the hands of your 12 year old because he did good in a math test yesterday? Would you suggest your nephew perform a neighbor's kidney transplant because he's oh so good at Hasbro's Operation game? Should your local neighborhood model railroader be put into the engineers seat of a 6000 HP diesel locomotive just because he "likes trains?"
And yet I am seeing this more and more... normally hard working and intelligent business people tossing their online businesses into the hands of some "wanna be" authority because "he/she knows all about computers..."
No skills... no record of success... no history... NOTHING. OK... sometimes a really big mouth, and I make no apologies for saying that. I've been at the receiving end. Just go ahead and challenge the wiseness of such a decision and you'll hear what that so called "web expert" has been spending their time learning. Oh... and a lot of them know where to look for girls in tight t-shirts.... after all, they see the ads and now they're experts.
So what's my point in this rant?
Stop.... think... listen... and do some due diligence. If you don't take your web presence seriously... no one else will either. There are literally billions of dollars of business now being generated and transacted through the web... in many forms. You can and SHOULD be part of that movement.